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visual or verbal, glib or loquacious, topical or timeless, educational or inspirational or even sympathetic.
But always passionate.
I write web copy for global brands (Intuit), regional brands (Alaska National Insurance), and local businesses (One With Heart).
I'm hired to write scripts for television shows (King's Hawaiian Bread), radio shows (The Raoul Society), and fundraising videos (Grove Sole and PAW Team).
And I create brand manifestos (Camelback Resorts), write recruitment materials (UA Local 230), and provide report writing, editing, and proofreading services to consultants (SenseTruth).
It all comes down to telling compelling stories, which is not the same thing as making things up. I don't do that.
Facebook serves as a perfect venue to share well written stories.
#WhyImNotDead chronicles the joys and pains of single parenting two kids, one of whom has special needs. The stories range from quick observations to posts that go into hundreds of words.
It's not just powerful stories. It's powerful writing that makes these posts effective. Close to 3,000 "friends" follow the stories, most of which garner dozens of likes and comments.
Occasionally, clients prefer to have someone else create video content they can edit into commercials or other pieces themselves (Team Velocity).
Other times, clients come to me with video footage (Honda) and ask me to edit it.
You know me. Either way, I'm happy to oblige.
Care to see dozens more pieces, all of which I directed and most of which I produced? If you do, check out the site dedicated to my television commercials.
Gresham Toyota Footage
Team Velocity tapped me to generate footage of one of their new car dealerships that they could cut into commercials, web videos, and pretty much anything else.
The internet is where people go for information. So it seems pretty obvious that educational content would be super compelling.
60 Second Director
In 2004, I created The 60 Second Director –– a blog presenting the kinds of practical tips and tricks that aspiring directors weren't likely to learn in film school.
Over the years the fan base has grown to include ad agency producers, Hollywood post production supervisors, film festival directors, and more than a few commercial and narrative filmmakers, including several members of the Directors Guild of America. Several of whom have nice things to say about the service:
"Nicely written stuff - and I'm pretty stingy with my compliments." -- John Lick
"insightful and helpful. cool." –– Abner James
"Good stuff. Indie producer out of Seattle. Thanks for keeping us sane." –– Josh Gelb
"I'm looking forward to learning much more!" –– Michael Werk, DGA
People tell me how fortunate I am to be able to write for clients who have such clear, distinctive voices. I like to point out that those clear, distinctive voices? Designing them is part of what I do.
Bella Puzzles makes hand crafted wooden guest book puzzles. Yes, that's me writing in the voice of a super cool woman who owns her own business.
Howard Getz, Real Estate Agent
Not just any real estate agent. A real estate agent with a long history. And yes, that's me writing in his voice.
The 60 Second Director
Directing tips and occasionally snarky commentary for people who want to learn how to direct. Yes, that's me writing in my own voice.
Long Form Video
Some stories demand to develop slowly, as long form videos.
Fortunately, I have the skills and experience to create those stories, having produced and directed several six- to 30-minute films for Nissan, Honda, BMW, Yahoo!, and PAW Team. Among others.
I've made narrative films as well. Films that have won more than four dozen film festival awards, including the Gold Award at the prestigious Houston International Film Festival.
All Classical Portland 30th Anniversary Video
All Classical Portland asked me to create a video to commemorate the station's 30th anniversary. I shot hours of footage –– interviews, events, B-roll of station operations, and lifestyle footage. Ultimately, I managed to cut it all down to under six minutes.
A sustainable fish farm in Spain asked me to create a video to explain its technological innovations to investors worldwide. Being able to conduct interviews in Spanish helped me to create a story that is simultaneously deep and satisfying.
And successful. The fish farm got the funding it was seeking.
Nobody reads junk mail. But people read letters.
If you want someone to make junk mail, you're visiting the wrong website. If you're looking for well-written letters with strategic messaging, well, hello.
Keller Williams/Howard Getz
For real estate agent Howard Getz, I flew in the face of direct mail convention –– backing off the sales pitch and instead sending personal letters which shared Mr. Getz's memories of having grown up in Houston.
Within 12 months, Mr. Getz was established as an authority in the extremely competitive Houston real estate market.
Oh, and did I mention that those were the first 12 months of Mr. Getz's real estate career? Yeah, in less than a year, he went from getting his license to being named Agent of The Year.
Kind of proud of that.
I've created everything from Super Bowl commercials (Visa) to national television campaigns (Ubisoft, Nissan, Toyota) to spots for local and regional businesses (Potomac Pizza, Diva Studio).
And it's not just television. I also have vast experience with print, outdoor, and radio. The spots shown here are meant to give you an idea. But if you'd like to see more, there's an entire website for you to visit.